Cognatio Blog

Ryan Wall
Ryan Wall

FIRST SALES HIRE IN EUROPE

11.02.2021
FIRST SALES HIRE IN EUROPE

US enterprise software first European sales hire.

US software firms remain the most successful companies of the 21st century. Europe remains an expansion territory for US companies; in fact, most SaaS businesses at IPO derive about 30 per cent of its global revenue from Europe.

Although getting the first senior sales hire right is critical, 48 per cent of companies end up replacing that person within two years. This is large because start-ups and venture capital firms rely on their extended personal networks — which for some don’t extend across the Atlantic.

The first senior sales hire in the region is crucial to success. The playbook or GTM that makes the US business success should be utilised but not mirrored without adaptations. The European sales leader should possess an innate understanding of the region's buying, cultural, and economical nuances. He or she should have a broad network of c-suite relationships and network of top-performing sales talent that he or she can attract. Success in Europe will be determined by the investment, patience and overseas cross-functionality provision that underpins the first key Sales hire.

We are proud to have supported a number of US-headquartered businesses successfully enter Europe!